They're going to realize the importance of it when they're going to need it. Specifically, I think the first people who are going to realize the importance of a scarce and decentralized asset is the people who are in countries that have experienced and are going to experience financial crisis. Take a look at the Venezuelans. Having a deflationary and unconfiscatable money is a no brainer, because their local currency went to crap. For some demographics like the Americans though? It will be harder to convince the masses because the US Dollar is simply doing fine right now.